respect
It is unwise to call the people from this area Geordies as this refers to the inhabitants of nearby Newcastle. Most folk of Sunderland call themselves Mackens. It is unwise to go around town with a Newcastle United shirt, especially on matchdays as they are fierce rivals with Sunderland A.F.C.
People from Sunderland are known for their curiousness and hospitality and will go out of their way to be friendly and helpful. Standing around with a puzzled look and a map for a few minutes will normally attract someone over to you to offer some assistance. Or you could just ask them for info, they will take pride in you visiting their city.
